Building brand awareness and winning new clients for an EdTech market leader
MyFutureChoice is an edtech firm whose career guidance products have helped over one million students choose the best path to their future careers through study, training, or work.
When it needed a marketing programme to engage prospects and drive growth, the company came to Native. We conducted research with students, analysed the UK education market, and gathered insights from teachers and careers advisers to inform strategy.
From this we developed a roadmap which refined messaging, simplified product positioning and pricing with a new go to market plan to target decision makers in schools.
We built a new website to funnel prospects to product demos, showcase case studies, and improve the buyer journey.
Rolling email campaigns and thought leadership content engaged school leaders, while media relations secured national, regional, and professional coverage.
Results: 5,500 engaged contacts added to the marketing pipeline, 600+ articles in national, regional and sector media, over 85 product trials.