Strengthening reputation and engaging new clients for a market-leading HRtech / SaaS business
Edenred is a leading provider of employee benefits and payment solutions to public and private sector organisations.
After successfully delivering the Free School Meal Voucher Scheme during Covid-19, Edenred asked Native to enhance its reputation in its core markets and support client acquisition in the private and public sector.
Our “Stronger, Better, Faster” Campaign provided a focal point for brand building and prospect engagement, enabling us to show the positive impact of Edenred’s products on its clients and end-users with an understanding of the fresh challenges facing its HR teams and employees.
By commissioning new research into post-pandemic employee priorities and the actions employers were taking to respond, we secured national and trade media coverage that strengthened Edenred’s position as a thought leader.
We created a suite of e-books, blogs, and webinars to help HR and benefits professionals navigate emerging issues including hybrid working, financial wellbeing, and the cost-of-living crisis. This content allowed Edenred to nurture relationships with prospects and existing clients, demonstrating insight and practical solutions.
To reinforce credibility and trust, we gathered stories and testimonials from clients and end-users, using them in case studies, digital reviews, and award submissions that showcased Edenred’s impact.
Edenred was the first brand in its market to highlight the impact of the cost-of-living crisis on employees, cementing its reputation as a proactive, responsive partner.
Results: 200 client wins, 1,600 marketing qualified leads, 100 pieces of national and sector media coverage, and 5 prestigious award wins recognising excellence in employee benefits.
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